About SHIFT

SHIFT is a premier concierge medicine provider based in the Chicagoland area. SHIFT integrates Medicine 3.0 principles with gold-standard primary care, fitness, nutrition, recovery, and mental well-being to help Members optimize health, enhance longevity, and improve quality of life. Our multidisciplinary team works collaboratively to deliver science-based, high-touch, and deeply personalized health care.

Position Description

The Social Content Lead will lead the development and execution of SHIFT’s social media and digital content, bringing SHIFT’s expertise, people, services, and brand to life through engaging, educational, and visually compelling storytelling.

Working closely with the sales and marketing team, this individual will identify compelling stories and educational opportunities and translate them into content that builds brand awareness, strengthens engagement, and supports overall business growth.

This is a highly hands-on role for a creative content marketer who enjoys both strategy and execution—from developing content concepts and writing copy to capturing and coordinating photo and video content, managing the social calendar, and repurposing ideas across platforms and formats.

We are seeking a highly organized, creative, and proactive individual with exceptional storytelling abilities, strong visual instincts, and a deep understanding of what makes digital content engaging. The ideal candidate is comfortable working with a variety of subject matter experts and stakeholders and can translate complex ideas into approachable, compelling content while maintaining a consistent and elevated brand presence.

This position is full-time and on-site at our River North location, with occasional travel to our Northbrook location.

Key Responsibilities

Social Media Strategy & Management

Own and manage SHIFT’s social media presence across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms as appropriate
Develop and maintain a social content calendar aligned with SHIFT’s brand, business priorities, clinical expertise, and key initiatives
Develop, schedule, and publish social content that educates, engages, and strengthens brand awareness
Identify relevant social trends, formats, topics, and creative opportunities and determine how they can be thoughtfully applied to the SHIFT brand
Maintain a consistent and distinctive SHIFT voice and visual presence across social channels
Coordinate digital community engagement and help foster meaningful interaction with SHIFT’s audience

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Content Creation & Storytelling

Develop original content concepts across video, photography, graphics, written posts, educational content, and other digital formats
Write and edit compelling social copy while translating complex health and medical topics into clear, engaging, consumer-friendly content
Partner with physicians and other clinical team members to identify relevant educational topics, stories, and content opportunities
Develop concepts, talking points, interview questions, scripts, and other materials to support content creation with clinical experts and other team members
Capture and/or coordinate photo and video content for social and digital use
Repurpose long-form and existing content into compelling social-first formats
Identify opportunities to tell stories about SHIFT's people, services, expertise, Members, and broader approach to health
Utilize AI and other content tools to increase creative output and efficiency while maintaining quality and brand voice

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Content Production & Brand Management

Coordinate professional photography and videography projects, as needed
Maintain and organize SHIFT's library of photography, video, graphics, and other content assets
Ensure social and digital content consistently reflects SHIFT's visual identity, voice, and brand standards
Collaborate with external creative partners and vendors, as needed
Help identify opportunities to evolve SHIFT’s creative approach and visual storytelling while maintaining overall brand consistency

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Additional Marketing & Brand Support

Social media management and digital content creation will be the primary focus of this role. As the Social Content Lead becomes established in the role and capacity allows, additional responsibilities may include:

Supporting the development, editing, and publication of SHIFT Tips, newsletters, blogs, website articles, and other Member-facing communications
Assist with updates to marketing collateral, presentations, brochures, and other digital and printed brand materials
Contribute to Member stories, testimonials, and other brand-building content
Supporting marketing needs related to events, partnerships, business development, and Member engagement as applicable

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Education Requirements

Bachelor's degree in marketing, communications, journalism, public relations, digital media, business, or a related field

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Qualifications

2-3+ years of experience in content marketing, communications, brand marketing, digital marketing, social media management, healthcare marketing, or a related field
Demonstrated experience developing and managing social content across multiple platforms and formats
Experience creating, capturing, and/or coordinating short-form video and other visual content
Experience managing multiple communication channels and projects simultaneously
Experience working with healthcare, wellness, lifestyle, or professional services organizations preferred

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Desired Knowledge/Skills/Attributes

Exceptional writing, editing, and storytelling abilities with strong attention to detail
Strong understanding of social media strategy, platforms, trends, content formats, and audience engagement
Strong creative and visual instincts with an appreciation for high-quality branding and design
Ability to generate original content ideas and independently move them from concept through execution
Comfortable collaborating directly with physicians, subject matter experts, leadership, and other team members to develop content
Comfortable capturing photo and video content, with working knowledge of short-form video editing and content-production tools
Excellent project management and organizational skills with the ability to manage a consistent content pipeline and multiple concurrent priorities
Analytical mindset with the ability to interpret content performance and make data-informed recommendations
Comfortable using social media management platforms, content creation and design tools, video editing software, and AI-assisted content tools
Self-motivated, proactive, resourceful, and comfortable working in a fast-paced, growth-oriented environment
Passion for preventive healthcare, longevity medicine, and helping educate others through evidence-based content

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How to Apply

To apply, please send your resume, cover letter, and a portfolio or samples of previous work to careers@shiftlife.com. Work samples may include social media content, short-form video, written content, digital campaigns, or other relevant creative work.

Social Content Lead